ReWhite or as many people still know it WhiteOut was founded in 2016. It initially started with Julian and David wanting to make colourful chalk. They quickly realised that people where still predominantly using white chalk and the idea was thrown out.
But thanks to this, they both got to understand chalk better and how it actually works or is supposed to work. In cooperation with a large chemical company they analysed and discovered that what is important with chalk is the amount of water crystalized in it. The more water, the less it can absorb and thicker it gets. So ideally you want a thin layer of dry chalk for maximum grip and friction. And that is how ReWhite hit the market. Climbers and boulderers all over the world use it and love it.
